![]() The needs of users don’t change, but behaviours do. One for self-service ordering in-store (which we tested) and another for home delivery.įrom looking at these comparisons, we can draw some conclusions when it comes to omnichannel strategies of apps launching mini programs. They do this by working with the limitations of WeChat and breaking up the apps core functions into two mini programs. KFC succeeded in creating a mini program experience that has a better user experience than their mobile app. “I would definitely use the mini program because the only purpose for me is to order food quickly. Using the KFC mini program was preferred because it has the required functions to execute tasks and is easier to use. This information we present in this article assumes some understanding of WeChat in the context of the China digital landscape and focuses on service mini programs, not in mini games (that's another bag of fish). So we ran a series of focus group interviews at our user research facility in Shanghai, gathering insights through interactive exercises, comparisons, card sorting and deep-dive discussions. We wanted to explore these questions the best way we know how. But it seems some don’t understand why and when users like to use them, especially when compared to native mobile apps (iOS/Android). These web-based mini programs, limited to a couple of MB in size and loaded dynamically inside the WeChat app are shaking up the way brands and companies are trying to reach their customers in China. Come 2018, brands and tech giants are scrambling to ramp up their mini program presence as a cost-effective way for users to easily access content, services and products to cater to hundreds of millions of active mini program users. Contact us today to hear more.The popularity of WeChat mini programs exploded in 2017, shrugging off any doubts they were going to be a short-lived fad. To get the most out of Somegu your company should have a WeChat mini program. This combined with the WeChat itself, being the largest messaging app in the world, gives you the best possible foundation for selling your product, because WeChat users are able to easible share and communicate their purchases and thereby influencing other users purchasing behavior in a previously unseen fashion. For example by promoting group buying and rush buying deals. With WeChat Mini Programs you are able to sell your products in a complete different way than traditional e-commerce platforms. The introduction of Mini Programs on WeChat provides companies with a completely new and unparallel approach to providing services and products to users and is also an ideal starting platform for entering the Chinese market. Thereby making them accessible everywhere. The unique thing about Mini programs are that the user doesn’t need to download or install it first before it can be used. Currently more than 150 million people engage with Mini Programs every day and the total amount of Mini Programs has surpassed 600,000. They are basically an apps within the WeChat app. However, WeChat’s most unique feature is what they call WeChat Mini Programs. The app that started as a simple chatting app, now also includes e-commerce and live streaming. ![]() With over 1 billion users, WeChat is now an ever more important platform for companies to establish themselves on in order to engage with customers. WeChat Mini Program – make your brand matter in China ![]()
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